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Audible doing the awesome $5 thing again

I love Audible. They get it.

They're doing the $5 book sale thing again, so I'm basically copying my "Amazing. I just bought 32 audiobooks for $158" post from a few months ago here.

If you're a reader and audiobook person at all, then this might be the best sale you've ever seen. Audible just announced 200+ titles for $4.95 each. There's some good ones in there, too.

Last time, I got 32 of them. Most of those are on sale again, I just found 11 more I like and bought them for $55 -

I, Claudius $4.95 Charlie Wilson's War: The Extraordinary Story of the Largest Covert Operation in History $4.95 Mere Christianity $4.95 The Black Swan: The Impact of the Highly Improbable $4.95 Master and Commander: Aubrey/Maturin Series, Book 1 $4.95 Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant $4.95 Seven Events That Made America America: And Proved That the Founding Fathers Were Right All Along $4.95 A Confederacy of Dunces $4.95 The Last Gunfight: The Real Story of the Shootout at the O.K. Corral - and How It Changed the American West $4.95 The Clockwork Universe: Isaac Newton, The Royal Society, and the Birth of the Modern World $4.95 The Free World $4.95

The Hotel California of cancellations: Audible tries everything to keep me

On DROdio

Audible.com has a very mature customer acquisition and retention strategy. I originally signed up for Audible after they sponsored of one of my favorite podcasts, This American Life. Audible was offering a free audio book, just to try the service. I decided to try it.

Little did I know that I was entering the Hotel California of software subscription services. I'm not upset with them -- it's more that I'm in awe of their ability to keep me as a customer for a year longer than I expected.

The reality is that Audible is expensive -- around $15/month to be able to purchase one audio book per month. After using up my free month, and then paying for two additional months, I realized I wasn't going to use it enough to justify the cost since I'd only listened to one audio book in a three-month span, and I went to cancel it.

Audible then offered me a deal: Just $5 for me to keep my existing credits for the next year. Since I had two audio books I hadn't read, I took the bait. But I never used those credits so when the renewal came up, I knew I really wanted to cancel.

Here's what the process was like when I just tried to cancel the account:

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