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Go Big or Go Home - Succeeding in the Art World

My friend Joshua Spodek was kind enough to write about his experiences building out public art exhibitions. One of the lessons he has is counterintuitive - that it can be a faster path to success to get large art projects off the ground than it is to work your way slowly through the art world. Here's Josh -

Art can be an insular field and breaking in is a common challenge, so I'd like to share it with a community that values success and victory. I hope there are insights others can use and share too.

My background is in science and entrepreneurship, but I've developed a passion for making art. I'm not content with just creating it -- like any artist I want exposure and recognition (sales aren't bad either).

The challenge is that New York's art world is notoriously xenophobic and tends to promote from within. My credentials -- a PhD in astrophysics and a company running for over a decade -- mean little to them. Even making great art only gives a foot in the door.

I have a huge challenge that my work doesn't photograph at all and video doesn't capture it that well. When galleries take an interest in my work, a version this conversation happens:

How We Applied to Y Combinator

On Tynan

I mentioned last week that I had a deadline which I was working towards. I'm going to explain a bit more about this because a) it's consuming my life these days and b) I have the feeling this is going to be the beginning of something big. If it is something big, I think it might be interesting to hear it from the beginning.

What is Y Combinator?

Y Combinator is a "startup accelerator". Since that doesn't mean much, I'll explain how it works. You and your cofounder apply to Y Combinator. If they like you and your startup idea, they give you around $20k in exchange for a small piece of your company.

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