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Split testing works. A very short case study from AgileTask.

A few months ago, I reviewed AgileTask in the post AgileTask Feedback. I liked it, and my biggest piece of feedback to Rob was -

The biggest one I’ve got for you – try tweaking your Call-to-Action. “Sign Up Now – 30 Days Free”

I’m almost certain you could get a higher conversion rate. Perhaps “Take it for a spin”

Or “Get Started – be rolling with AgileTask in 7 Seconds”

If you A/B test your call to action, I reckon you’ll be able to find one that gets people to try the product at a much higher rate.

Haunted Dreams

On The Best of Sett

Ah, you there, my Type-A friend. I'm glad you came today. Come in. What would you like? We've got coffees, teas, or clear still water perhaps? No juices at the moment, I'm afraid, I'm not having carbohydrates and it'd be fiddling with the devil to buy juice and then attempt not to drink it. The coffee is good, though, yes?

One moment. I'd like to light the fireplace. Maybe it's technically Spring, but this "Spring" in West Germany is chilly and cold and damp and grey, right down into the bones. But pardon me, I'm near veering into complaint, which is the exact opposite of the place I want to go. I'd much rather pull up by the warm fire's glow with non-carbohydrate beverage-of-choice and muse a little about philosophy and psychology with you -- and maybe it'll even be productive for us?

Ah, the warmth is nice.

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