hide

Read Next

The Absolute Biggest Mistake I've Made While Traveling

Leaving places where everything is right "just because."

I just arrived in Beijing. The air is cold and crisp, the pace is fast, people are wearing suits and carrying briefcases and the general vibe here is I'm on a mission.

I hate cold weather except in small doses, and I haven't spent more than two weeks in a cold-weather place during a cold time of the year since... I don't know when, it's been a long time. A few years.

I forgot how the cold makes people move fast, crisp, not dally, not lounge about... it's refreshing. I feel like I'm in New York a little before Christmastime, which (shitty cold weather aside) is one of my favorite times in one of my favorite places in the world.

But let's about traveling (and life) mistakes. The biggest mistake I've made, by far, is leaving a place where I'm very happy or productive or I've got a good workflow. Occasionally, everything is just right somewhere... and when everything is just right, I'd recommend you milk it for all it's worth.

How Wendy's Harnesses the Power of Social Advertising

On DROdio

I just attended a fantastic, standing room only SXSW panel titled "Why Social Ads Work. Ignore Facebook Naysayers" with Kurt Abrahamson, the CEO of ShareThis, and Brandon Rhoten, the Director of Digital Marketing for the Wendy's restaurant chain. Both Kurt and Brandon spoke very openly about digital advertising, and social ads in particular.

Wendy's is a $9 billion company with over 7,000 locations in US & Canada (although only 150 locations in CA). Its biggest competitors are other QSRs (Quick Service Restaurants) like McDonalds and Burger King, but Wendy's is more interested in what newer chains like Chipotle are doing than these more traditional competitors, since Wendy's biggest business challenge is to have 20 and 30 somethings choose Wendy's over chains like Chipotle (Wendy's does very well with the older demographic, though, since it's a 60+ year old brand). The entire QSR industry is a $519 billion industry.

Here's the video of the event (sorry for the poor video quality; I was barely able to squeeze into the room)

Rendering New Theme...