Hi,
I'm not sure what that "works on you" stands for, e.g. I have never bought anything with an Apple brand and don't think I would ever do that. Yes, I do know about their products as I'm attacked with their ads pretty often, thus they work in a sense they get into my brains but, no - they don't work as I'm not going to buy anything.

BR,
Tomas

Advertising is one of the biggest fake bubbles brands thinks in our planet, it is fantasy, i have been 8 years in it, and is just a game,

Ok. If we are talking recognition of any kind. Yes. I will then recognize the brand from having seen it before. I recognize the brand like I'd recognize a dog I chase off my lawn.

Well, there's two different calculations here Chad - first, is the advertising profitable? Maybe, maybe not.

I'm not saying all advertising is profitable, no way.

But the question of, "Does advertising improve your recognition of the products in a crowded space?" What I'm saying here is, the answer to that question is "yes" for almost all people. People think advertising doesn't work because it doesn't trigger an immediate buying impulse, but most marketing isn't designed to do that - it's designed to increase your recognition. And it probably does that successfully.

Advertising doesn't work on me. Saying it does is like saying humor brightens your mood or music changes your outlook. It does, but does it enough ? A commercial that fails to improve sales (or even hurts them) can be said to 'not work'. Likewise, all or most people exposed to that ad were people for whom that "advertising didn't work". Now take that threshold statistic of failure (not cost effective/worthwhile) and instead of applying it to that unusually bad ad, apply it to an unusual individual to whom ALL ads perform that poorly. Now you have me. I cannot say every ad makes zero impact on me. But I can say that if everyone were like me, all advertising firms would fail. I hate advertising so much I sometimes make a mental move against a product when I see an ad, as though I had just found out they dump waste at playgrounds. Do they subliminally stand out ? Yeah, they stand out as sucking. Thankfully I have a dvr and see a commercial accidentally only about once a week. When discussing advertising with friends I used to reference MentaDent (when it was only 2 or 3 years old) as the last product that I saw in a commercial that made me say, "Hmm, I'll give that a try." That's the kind of timeline I'm talking about. The last gadget I really enjoyed, I researched for on the internet and found accidentally 6 mos. before it came out, following the research team. Did commercials follow? I think so, I don't know. I don't watch commercials, turn radio stations to other content during commercial breaks and tear ads out magazines, front to back before reading them (doey-eyed rugged guy wearing lip gloss? It's an ad). If I think I see the same company twice in a short amount of time ? "Over exposure!" and they are mentally demoted as mentioned above. In a world full of me's, advertising as an enterprise would fold. So as an industry, I can say 'advertising' doesn't work on me.

It still sounds oversimplified and I'm not sure if it's done on purpose to illustrate the idea or it's a flaw (as I see it).

If we agree that advertising is treated as working when it helps to sell a product or service, then I do agree that advertising works on me when it advertises something I need, in a way that I like, is offered by those who I like, it is available, and I can afford it.

Still I don't agree that just noticing equals working, unless we agree that by lurking somewhere in subconsciousness it will influence my behavior :-).

> As far as I understand – advertising purpose is to make targeted public to consume the product or service advertised (short or long term). If its effect is limited just to brand/product/service identification, IMHO, it failed.

Correct, yes. Advertising isn't magic - I don't eat beef or pork, so all the beef/pork advertisements in the world aren't going to convert me to a consumer of either.

But if I'm going out for chicken, I'm going to notice chicken restaurants that have an advertising presence first, and be more likely to choose them. Any given time I choose I might not choose a particular restaurant, but the pattern of a lot of people noticing the restaurant leads to an uptick in consumption overall.

Still don't quite get why you find that so important. I notice e.g. an iPhone in someone's hands, and? I know what it is, who made it, maybe recall a commercial marketing it. But I'm not buying it or talking with someone about seeing it, thus everything ends up in my head.
As far as I understand - advertising purpose is to make targeted public to consume the product or service advertised (short or long term). If its effect is limited just to brand/product/service identification, IMHO, it failed.

Hello Sebastian,
First impressions are so important in advertising. And they are almost indelibly formed within the first second and our unknowing loyalty to that initial image is incredible. To me any first impression is acceptable as long as one understands what is being projected and the consequences. It's when you misinterpret (e.g. you think are coming across as being terribly clever but others see you as being hopelessly obnoxious) that trouble arises. Note - I have first hand knowledge on this one.
Riley

Yup, that's what I used to think too - "since I'm not buying anything, it's not working" - but that's not the point of advertising. The point is it makes you notice their brand/products more in a crowded marketplace. Unless you've owned one, you probably don't recognize or notice an Acer laptop from a distance. You do probably notice a Mac - that's the point of advertising, to get you to notice. Not everyone buys, heck not everyone even notices, but more people notice. That's the point.