On the 24th of December, I wrote a post "Happy holidays. Let's have a Skype chat."
It's something I'd thought about doing for a while. Hey, why don't I take open hours to chat with people, and offer my take on anything a person is interested in. I've had a few other bloggers and website runners express curiosity with how it went, hence, this post -
The Good -
I connected with a lot of interesting people. In the guidelines to that post, I wrote "I blocked out 20 minutes for each call, so it might be a good idea to pick one or two things you’re working on or curious about before we get on the phone, because it could go fast" - most people did, in fact, have a couple items when they called, and we wound up covering a lot of interesting ground.
I wasn't sure how 20 minutes would work, but it worked surprisingly well. There was minimal chit-chat and how-are-ya's at the start, which is cool. I've never been a fan of smalltalk, and have always made an effort to move past it into interesting things as quickly as possible in real life.
Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.
How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall
I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.
I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.
That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.