In case you don't know them, 37Signals are one of the most forward-thinking people at selling software as a service. They've got a great blog called Signal vs. Noise.
I was listening to their podcast, and found this amazing gem by David:
One of the things we've tried to do is look at what we're trying to achieve, not what tools we're currently using. I'd say, by far, our biggest competitor for all our products is email.
It's not that email offers the same functionality, it's that email is how people are running their projects. ... If you're looking at a market in terms of what products are already available and say, "Well, we could probably make a similar product that just gave you more features" then the potential for you to have a breakout success is much less. When you have a product that's designed to compete on an even playing field with other products and just one-upping them, the way to win is massively out-market them. ... If you try to invent your own market space and category by fusing a few things together and looking at what people are really trying to achieve using Basecamp or even Excel spreadsheets - if you can identify a use case within the space that no one is attacking directly, then your chances of having a breakout success and a product that basically sells itself is much, much greater.
That's from time 13:40 on Episode 3. You can download that podcast here - it's free, and highly recommended:
I agree a 100% , email is the biggest "organizer" of all information. Combine that with a system like Google Desktop - for desktop search and you can pretty much increase the inertia for adoption of a more streamlined project management system ( basecamp or even is lesser cousin google sites -docs , anything else online) significantly
I'd heard this too Sebastian. I think a lot of products/services fall into this category. The other "big" competitor for many products/services is Excel..... you can pretty much twist it and mold it to do anything you want.
With that said, easier and more targeted solutions can usually make some headway.
I'm really thrilled to bring you a guest post by Dan Andrews. He runs a product development company in San Diego, runs the Tropical MBA blog, and the Lifestyle Business Podcast. Some really good insights on there, and he's a really solid guy too. Here's Dan -
Try Losing Some Moral Battles and Winning Some Real Ones
When you are bemoaning the success or victory of others, you are generally seeking to achieve a sort of victory yourself. Let's call this a moral victory. Moral victories are addicting. You can achieve them at will. They magically appear whenever you need a boost.
Moral victories do one thing: they make losers feel like they’ve gotten some victory.
Moral victories are popular with people when they feel like they have no real power to make changes in the world. This makes some sense to me-- building power, wealth, and influence is generally difficult.
Daniel Odio gives tips and tricks for entrepreneurs!
Click to listen to "Episode 65: Interview Part 1" and click to listen to "Episode 66: Interview Part 2"
Jim Hopkinson, Wired.com's Marketing Guy and creator ofThe Hopkinson Report, recently interviewed me for his Hopkinson Report podcast. Here's a Tweet of Jim's about the Podcast, and another one about my social media hardware bag and another on my blog posting about how to hire people effectively.
Here is a transcript of the Podcasts